Description

Join the Chamber for our new training series The Learning Table.  This 4 part training series will take place every 4th Tuesday of the month.  The first training session in this new series will take place on Tuesday, February 27th at 12 PM in the Chamber conference room. There is no cost to attend; simply register in advance to reserve your seat at the table. Please feel free to bring lunch.

Our first training will be "What Do You know about P.E.S.O. (Paid, Earned, Shared, Owned - Marketing)?" presented by Stephanie Heinatz, Founder and Managing Partner, Consociate Media.

What Do You Know About P.E.S.O.? - Spring will be here before we know it...which gives us some time to do a little early spring cleaning on your marketing and communication efforts.  Join us for a 1 hour session with Consociate Media to map out how you can audit your own efforts to ensure you're putting your resources into the right P.E.S.O. buckets (if you're new to that acronym, here's a hint - PAID, EARNED, SOCIAL, and OWNED).

Stephanie Heinatz cut her teeth as a newspaper journalist working on assignments from her own hometown, to the remote areas of East Africa to war-torn Iraq. Stephanie believed one thing - stories are the most powerful way to reach people and inspire change.  She brings that same strategy to Consociate Media, where she specializes in working with business owners, legislative initiatives, economic development programs, non-profit organizations, tourism efforts and individuals to strategically plan and execute storytelling across a wide range of new and traditional media.