Description

Prepare to be dazzled as we take a sparkling trip through the ages! This year’s Christmas Parade, 'Twinkle Through Time,' Presented by Colony Point Creative & Iron, Wood, & Glitter invites you to recreate your favorite historical moments with a holiday glow. Whether it’s a Victorian winter wonderland, a roaring 20s holiday gala, or a moon-landing celebration, we want to see your float shine!

“The Christmas Parade is a cherished tradition that brings our community together while driving support to our local businesses,” said Lauren Moore, Vice President of Communications & Programming at the Greater Williamsburg Chamber of Commerce. “This year’s theme, ‘Twinkle Through Time,’ is a sparkling celebration of our story and we look forward to seeing our community’s beautiful  ideas come to life on the parade route.” 

Last year’s parade drew over 20,000 people to the streets to celebrate the season and make new, cherished memories. This year, we’re expecting another incredible turnout as we wind back the clock and Twinkle Through Time.

Applications are open

Christmas Parade Participation Guidelines

To ensure a festive, unifying, and family-friendly atmosphere for all attendees, we ask that all entries focus exclusively on the spirit of the season.

• Signage Limits: For participants representing public office or community organizations, signage and banners must be limited strictly to your name, title, and district/organization name.

• Keep it Festive: To maintain a universally welcoming environment for all families, please refrain from including any political, partisan, or advocacy slogans, messages, or symbols.

Our goal is to keep the spotlight entirely on holiday cheer and community togetherness. We appreciate your cooperation in keeping this event magical and inclusive for everyone!

Applications for parade units will officially be submitted starting on Wednesday, July 22nd, 2026, at 9:00 AM EDT

• Applications will be reviewed, and organizations will be notified of acceptance, a request for more information, or denial within 7–10 business days of submission.

• Incomplete Applications: Applications will not be reviewed without all general liability and automobile liability insurance requirements and a defined theme concept. Placeholders or "TBD" submissions will not be accepted.

Upon Approval:

• Payment: Participation fees are due within seven (7) business days of approval.

  • $175 for businesses

  • $125 for non-profits

  • $100 for walker-only groups (These fees directly cover the necessary infrastructure to bring this free celebration to our community.)

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• Final Details: Fine-tuned theme details and float signage copy must be submitted for final approval by August 21st.

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• Mandatory Safety Meeting: Attendance is required at one of the following safety meetings (options for both virtual and in-person will be provided):

  • Thursday, September 17, 2026, at 12:00 PM

  • Thursday, October 8, 2026, at 5:30 PM

Marching Bands, and only music playing marching bands, can apply early by contacting Lauren Moore.

Traveling From Out of Town?

Is your family traveling from out of town to attend the parade and need a place to stay? Head to our Directory to check out our member accommodations.

To Purchase Your Parade Sponsorship Please email or call Lauren Moore at laurenmoore@williamsburgchamber.com (757)476-7323

Be a part of the magic! We welcome businesses, organizations, and community groups to showcase their holiday spirit and creativity.

Special Early Access for Marching Bands: Local marching bands (middle school, high school, and collegiate musical instrument marching bands only) can secure early access by reaching out directly to Lauren Moore, Vice President of Communications & Programming.

Align your brand with one of Williamsburg's most cherished holiday traditions! Sponsoring the Christmas Parade offers unparalleled brand visibility to over 20,000 spectators and demonstrates your commitment to giving back to our vibrant community.

Your investment directly supports this spectacular event, which also serves as a powerful economic catalyst for local businesses. Last year, the parade weekend saw visitor spending contribute 20% of total area spending, with 37% of that directly benefiting local businesses, including a 28% increase in restaurant spending!

Gain extensive exposure through our multi-channel marketing efforts, including:

• 39,000+ website traction
• 38,500+ social media reach
• Thousands of flyers distributed
• Extensive local media coverage and earned social media posts

Become a vital part of this festive celebration and showcase your brand to thousands!

View Sponsorship Levels & Benefits Here!

OUR SPONSORS

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