Description

The Catalyst Series: April Session

Topic: Marketing and Sales

From Idea to Action. From Growth to Sustainability.

Small business ownership is a journey, and having the right map makes all the difference. The Catalyst Series is a collaborative development program designed to provide clear, practical pathways for entrepreneurs.

This isn't a lecture—it’s a working session. You’ll leave with actionable tools to build a focused marketing strategy and a sales approach that centers on value rather than price.

Meet Your Experts

Mai-Anh Tran	Dr. James Womick
A specialty beverage eCommerce solopreneur with a background in digital marketing and community engagement. A SCORE mentor for 6 years, Mai-Anh has helped over 100 clients and serves as a mentor for the next generation of "girl bosses" with Envision Lead Grow.	A retired marketing professor with 20+ years of corporate experience in brand development and global trade. When he isn't mentoring entrepreneurs with SCORE, he is a suspense novelist and watercolor artist.

Key Takeaways

Plan with Purpose: Understand the real difference between a business plan and a marketing plan—and why confusing the two stalls growth.

The Framework: A simple, practical framework you can immediately use to build a focused marketing strategy.

Sales Conversations: A clear process for turning marketing into real sales conversations.

Value-Based Selling: A step-by-step sales approach that focuses on customer value instead of competing on price.

Immediate Action: Practical tools you can apply right away to attract better customers and close more business.

Event Details

Date: Wednesday, April 21, 2026

Time: 9am - 10:30am

Location: Stryker Center, 412 N Boundary St, Williamsburg, VA 23185

Cost: FREE (Registration Required)

Disclaimer: At this event, photos and videos may be recorded. By attending this event you may be included in these photos and videos. Your attendance at this event grants your permission to be in these photos or videos, which may be used for marketing and promotional purposes.

Collaborative Partners

This series is a signature collaboration designed to strengthen our regional economy.

About the Hosts:

SCORE Williamsburg is dedicated to fostering small business success by providing free, confidential mentoring and educational resources to small businesses at every stage of their journey. 

Through personalized guidance and community workshops, they support local workforce development and help strengthen the regional economy. SCORE Williamsburg contributes to the summit by sharing expert insights and practical guidance drawn from real-world mentoring experience, empowering entrepreneurs and small business owners to build resilient, sustainable ventures.

City of Williamsburg Economic Development strives to be aware of the needs and concerns of City businesses and to identify, encourage, and assist in the implementation of programs and activities that will contribute to the City's economy.

The Greater Williamsburg Chamber of Commerce serves James City County, the City of Williamsburg, and York County. Our mission is to advocate, collaborate, and create an environment in which business can grow and succeed.

Virginia began as a business venture on the shores of the James River more than 400 years ago, and James City County Economic Development continues to attract innovators today. Modern day founders discover a lifestyle and business climate in which they can prosper.

The primary mission of York County's Department of Economic and Tourism Development is to create a diverse economic base by the recruitment, expansion and retention of businesses, industries, and tourism, thus expanding the tax base and capital investment in the County and providing new employment opportunities for its citizens.

The York County Chamber of Commerce supports the growth and success of our existing business community, attracts new businesses, and advocate on behalf of our members. They are committed to helping its members reach their full potential by providing valuable resources, fostering connections, and promoting a strong, thriving local economy.

The Williamsburg Community Foundation connects people who care with causes that matter in our community. . . forever. The Foundation is a collection of gifts given by local donors. The gifts are invested. Each year earnings are returned to the community in the form of grants. These funds grow with each new gift and produce income that will continue to meet local needs for generations to come.

Registration is required to attend, and space is limited. Don't miss out on this incredible opportunity to connect, learn, and grow!